How the Store of the Future will Track Shopper Behavior Ecommerce-Style

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing…

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Inside H&M’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb. 7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section….

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Dress for (Electoral) Success: M.M.LaFleur Revives ‘Ready to Run’ Program for Female Candidates

M.M.LaFleur is bringing back one of the positive elements of the 2020 elections, its Ready to Run program, which provides apparel — and now styling advice — to female political candidates. More than 1,000 women applied for the 2020 program, with the retailer lending clothes to more than 275 women running for positions from City…

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