Walmart Business has spent the last year building out its solutions and services for SMB customers, including a dedicated membership offering and tailored app experience. Now Walmart is helping small businesses prepare for holiday office celebrations.
Walmart Business has launched its Holiday Party Shop and Employee Gift Finder solutions, to help businesses and nonprofits prep for holiday parties so they can save time and money. By partnering with TikTok star Corporate Natalie, Walmart Business is offering sage advice, a curated marketplace shopping experience for holiday party needs and even tailored product recommendations via the Gift Finder tool, which allows shoppers to sort ideas by price range, customer rating, availability, delivery speed and brand.
“Throwing a great party is not just an opportunity to mark the season,” Walmart Business shared in a blog. “It also goes a long way in fostering a sense of camaraderie and team spirit.”
A Seamless Omnichannel Experience
Walmart Business customers can capitalize on the retailer’s robust omnichannel infrastructure as they prep for a busy season, receiving their online orders via same-day delivery or curbside pickup. If they prefer to shop in-store, members can use Walmart Pay, which allows them to complete their transaction using the shared payment method in the Walmart Business app.
These flexible offerings reaffirm Walmart’s strategic focus on creating a B2B buying experience that aligns with the diverse needs of everyday shoppers but is still adapted to the very nuanced expectations of small business owners and operators.
“We know that we have served small businesses and nonprofits for a long time,” said Ashley Hubka, SVP and General Manager of Walmart Business in a previous interview with Retail TouchPoints. “There are millions of them across the country that come to our stores or shop online or come to our clubs, but we recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done. That for us was the opportunity: as our strategy has evolved and our ecommerce capabilities [advanced] to the point where they are now, we felt like we had the grounding and the bandwidth to think more about businesses [as customers].”