NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format. (Image courtesy NBCU) Just in time for the event, NBCU has rolled…

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Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Starbucks has reorganized its global leadership structure as it moves forward with its “Triple Shot Reinvention with Two Pumps” growth strategy, which includes plans to expand its global footprint to 55,000 locations by 2030. The company also is touting the increasing number of those new stores that fall into its Greener Stores model, with 6,091…

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David’s Bridal Looks Beyond Dresses in New Partnership with PersonalizationMall

David’s Bridal has teamed up with PersonalizationMall.com to offer customers access to thousands of customizable items to make their special day even more special, including monogrammed gear, wedding day essentials and keepsakes. “The bride’s special day, and the festivities leading up to it, is all about her, and her experience should be personalized to reflect that,” said…

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition…

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet the demands of unpredictable consumer behavior. With online shopping hitting record highs during the most recent Thanksgiving holiday weekend, many companies often focus on preparing for this annual period of peak demand. Yet, increasingly, there are other…

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