NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics
NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format. (Image courtesy NBCU) Just in time for the event, NBCU has rolled…